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Customer: Unilever / AXE

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Campaign: Free Durex

Date: 2006, 2007, 2008














Action: According to his strategy, Axe has imagined a promotional action in the points of sale by offering a Durex condom with the purchasing of 2 products of their range. To increase the pleasure, it is a collection of several 62duo pouches!












Customer: Erotica Beurs

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Campaign: Erotica Beurs Hasselt

Date: Annual since 2003


Action: Every year, Erotica Beurs in Hasselt distributes Safe Pocket pouches with a condom. A delicate attention for the fair's visitors.













Customer: Flair

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Campaign: Hôtellerie

Date: 2006


Action: «The Flair magazine's readers naturally pay less because their nights are shorter!» Flair subtly signs his promotional campaign in the Hotels by doing justice to their readers in an original way.
















Customer: Humo

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Campaign: AIDS world day and Valentine's day.

Date: Annual since 2003

Action: The yearly action of the Humo magazine is famous in the North of Belgium. Every year, Humo distributes a Safe Pocket pouch glued to the magazine's cover. A quality TV commercial supports this large promotion.














Customer: Knorr Vie

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Campaign: Are you getting enough ?

Date: 2006


Action: To support the Danish promotional campaign, Knorr Vie offers a 35uno Safe Pocket pouch with a condom.


















Customer: Lipton Ice Tea

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Campaign: Feel the Mango Effect

Date: 2002








Action: Lipton Ice Tea chooses the Safe Pocket 33clip for his summer promotional campaign. Distribution of a condom with the purchasing of a Lipton Ice Tea during all the summer in the Belgian Coast.










Customer: Ex-Aequo

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Campaign: for a responsible sexuality

Date: 2006, 2007

Goal: Aids and STI's prevention in the homo-bisexual community.








Action: Prevention's material distribution (condoms) in the homo/-bisexual community. Safe-Pocket pouches are designed according to the latest prevention campaign.













Customer: Belgian defence ministry

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Campaign: Bodyguard

Date: yearly action since 10 years.

Goal: Make militeries in mission aware of, the importance of being protected if they have sexual relations.




















Customer: MJA

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Campaign: Festivals Pukkelpop & Rock Werchter

Date: 2007

Goal: Make youth aware of the condom's use, and fight against other scourges such as drugs, for example.












Action: Free distribution of condom pouches, Safe Pocket "64uno", during the festivals Pukkelpop and Rock Werchter. The "59quatro" boxes are available in vending machines. MJA has developped a 15 different designs for the pouches. Someting to start a new collection!
















Customer: Belgian Federal Health Ministry

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Campaign: Laura.be

Date: 2006 and 2007

Goal: Make youth, and espacially teenager girls, aware of the use of contraception means and protection means while they have sexual relations.




Action: Free distribution of condom pouches, Safe Pocket "62duo", through the AIDS prevention agency, the familly planning centers, and chemist's shops.












Customer: The Grand-Duchy of Luxembourg' s Health Ministry

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Campaign: for a responsible sexuality.

Date: 2006


Goal: Make the teenagers aware of using condoms to preserve their healths and protect their lives.



Action: placing condom vending machines in all country's schools. Condoms are packed in Safe-Pocket's "59quatro" boxes, which are boxes of 4 condoms, and are distributed in 6 different designs.













Customer: Swiss Road Safety Found

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Campaign: Fastened to life

Date: 2007

Goal: Make drivers and passengers aware of the importance of the fasten seat belt's use.

Action: Safe Pocket "70uno" pouches are part of a wide road safety prevention campaign planned for several years.
















Customer: Sensoa

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Date: 2006

Goal: Sensoa organise steadily prevention campaigns in order to abolish taboos and help people speaking freely about things like condom's use, fight against AIDS and STI's.



















Customer: SOAIDS

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Campaign: Maand van Liefde & Genot

Date: 2006

Goal: Promote the use of the condom, fight against drugs, avoid pregnancy by teenager girls.

Action: Distribution of Safe Pocket "62duo" condom pouches. Yearly action which take place in April in the organizer city of Groningen (The Netherlands).

















Customer: La Mutualité Socialiste

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Campaign: Safe Kit

Date: 2006 (120000 pieces)
and 2007 (140000 pieces)

Goal: Make the youth (15-30 years) aware of the "2C" rule (Condoms and Contraceptive pills) like the unique means for a complete protection. Make as banal and natural the use and the possession of condoms. In an oder way, this action has for goal to modernize and add dynamism to the "Mutualité Socialiste"'s public image by this youth.

Action: Distribution of the Safe Kit in our 15 planning centers and also in shows and concerts (50 events by summer). The Safe Kit is a small metallic, made to measure, box containing 2 condoms and an information folder.

Results: According to the last "Dedicated Research" study, the Safe Kit has a spontaneous notoriety of 31% by the underthirties.

Comments: The Safe-Pocket company is a fundamental partner in the success of such projects. Her proximity with Durex, her knowledges and experience in the condom domain, her creativity and flexibility make of Safe-Pocket the logical supplier.

   Martin Wauthy - marketing director UNMS

 









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